Like most guys, I don’t know how much anything costs in a grocery store and frankly I’m not that motivated to find out. I go to the grocery store, either at my wife’s insistence or of my own hunger. I hunt for what I like. I toss it in the cart. The cashier scans. I pay. End of story.

I came back from a recent shopping expedition and was dutifully putting away groceries. My wife scans the receipt to make sure I’ve used the coupons she gave me. “You know this cereal cost $4?” “I don’t care,” is the real answer. “No, “ was my next thought. But, “Really?” was the first safe answer that came to mind. “You don’t know what that means do you?” Busted. I could tell by the tone in her voice she did not approve of the price. It only cost $4. How far off could a good price be?

Isn’t it enough that I now know most kid’s cereals (my favorites) only have 2 grams of fiber or that transfats are worse for you than lard? Or how about that I carry the coupons and scan the grocery aisles forgoing items I want for the ones on the coupon. I mean really, Moorehouse yellow mustard over French’s because of a coupon? Please.

Fortunately, my wife and I make enough money to not have to watch “every” penny. We work hard, make sacrifices for our kid, blah, blah, blah, etc. etc. I haven’t had to keep track of the price of the contents of my grocery cart since I was a starving student. Nowadays, I don’t care that it costs 75 cents more for cereal I like way better than that hamster food my wife eats. If I want to splurge on a $4 box of cereal than by God, I’m gonna splurge.

At this point, I’m reminded of President G. W. Bush who got in trouble because he didn’t know how much a gallon of milk cost. At the time, his lack of knowledge was used as a hammer to make the point that he was out of touch with the common man. Maybe, he should have known how much everyday items cost, or maybe he was like me, a regular guy that doesn’t know how much milk or cereal costs. “Why would you pay $4 dollars for a box of cereal?” “Because that’s how much it costs for the cereal I want.”